Digital Marketing and Creative Content
Build and maintain a business presence online with SEO, social media, design and AI created content.
Course overview
Learn how a business gets found and trusted online. You will audit a website, plan content, run social media, design visuals and create images and short videos with AI tools, then learn how to measure and maintain the results.
Who it is for
Small business owners, marketing assistants, students and freelancers.
Format, schedule and group size can be arranged to suit your team. Get in touch to discuss.
Module outline
Module 1
Website audit and SEO
- Checking a website for problems
- Keyword research and on page SEO
Module 2
Content and copywriting
- Planning and writing content
- Writing for different audiences
Module 3
Social media marketing
- Choosing platforms and building a content calendar
- Growing and engaging an audience
Module 4
Graphic design
- Layout, colour and typography basics
- Canva, Photoshop and Figma
Module 5
AI image and video creation
- Prompt writing for images and video
- Editing and using AI content responsibly
Module 6
Measuring and maintaining your presence
- Basic analytics and reporting
- Regular content and website upkeep
What you will be able to do
- Audit and improve a business website
- Plan and run social media content
- Create visuals and short videos for a brand